Top 5 Questions Businesses Should Ask About Marketing On Facebook
Are You Struggling To Use Facebook to Grow Your Business?
Not seeing the results that you want?
Are you asking yourself the right questions?
The answers to most problems you are having are in the quality of the questions you are asking.
Here are the top 5 questions that you should be asking when you are marketing your business on Facebook and why they are important.
1. What is the best way to drive interactions on my Facebook page?
Content, Content, and more Content. Yes, Content is KING! and the most effective way to drive interactions on your Facebook page is by creating and sharing fresh and unique content on a consistent basis. With this content it will allow your followers to start discussions around the content that you share. Don’t just blast your Facebook page with self-promotional materials, but post content that is valuable to the your fans and community. This will not only engage them, but it will encourage them to share your content with others.
2. How often should I be replying to fans?
Well let me ask this question another way… How often would you reply to customers that call into your support center or help desk?
Answer: Stay in Touch Constantly! Yes. That’s right! Respond to fans and people who “like” your company just like you would your current customers that call into your help desk. Why would you act any differently? If they have a question or a request, spend the time to address these. Although this can be very time-consuming activity, it will help you increase brand awareness and drive home the message that you care about your customers and fans a like. From this, the word will get out about you and your business.
3. Are using images proven to be more effective than just using words on Facebook pages?
When it comes to using Facebook… Images MATTER! Using images and photos on Facebook is critical to attracting the attention of others. Messages presented in a visual way are much the most effective when utilizing a social media marketing channel like Facebook. There has never been a time where businesses can leverage that than now. Just the simple act of letting people tag, like, and share your photos can turn into huge exposure for your business.
4. How often should I post promotional content on my Facebook page?
Hint… No one likes to be sold too and everyone likes to be sold to. Get it? When we are considering posting promotional content on our Facebook page, we need to understand this idea. It all comes down to message to market match. If you know the message that your market wants to hear, then you never will be actually selling at them through your promotions, you will be marketing to them right where they are at. At the same time, always consider adding value in everything that you offer. Whether it is a blog post, video, audio… adding into the life of your customers and prospects through value is the key to your success when posting content on your Facebook page.
5. Is there any value to creating and using Facebook groups?
Yes, at the right time, for the right reason, and with the right audience of people. This helps to build the reputation of yourself and your business by creating an intimate setting for connecting with them. Facebook groups allow you to demonstrate your expertise in a specific area. As you build relationships with others in the same field, you can increase your position and gain brand recognition. Make sure you have the right people in the group to make this happen.
So there you have it. The Top 5 Questions that you should be asking to have success marketing your business on Facebook.
What has been your experience in Growing your business using Facebook?
Share your comments below…
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