Have You Perfected Your Story For Your Network Marketing Business?
Network marketing is all about being able to tell stories.
Look at all of the leaders, they are all master story tellers.
People relate to other people and things best through engaging stories.
Ones that paint a picture in your mind and take you on the journey as if you were with them.
Next time you are on one of the Guru Webinars of the top leaders in the industry, or even at one of your companies local hotel meetings, watch how the leaders and presenters share their stories.
The most important story for you to share with others, is the one that you speak when you first meet someone. You have at most 60 seconds to make a lasting first impression, and in fact it is in the first 7 seconds of speaking to someone that they will decide whether they should continue to listen to you.
When I was going around looking for venture capital investors in the late nineties to build my technology company, we called this the 60 second pitch or elevator pitch. In fact in those days, sometime we would only get 10 minutes to do an entire presentation where we were asking for $5 million dollars in funding. So why do people spend an hour presenting to someone where the investment is only a few hundred dollars? Will leave that for another post.
Back to the story telling….
Are you prepared to introduce yourself at your next networking event when someone asks:
“What do you do?”
Here are 5 tips you can use for developing an attention getting story for your next networking event:
1. Start With The First 10 Seconds. What if 10 seconds is all you get? Does your first sentence tell your listener enough so they understand what you do and inspire them to want to know more? Here’s the simple, but effective approach. “I work with [type of clients] who have [these types of problems, issues or challenges].” That’s it. Don’t try to sugar it up or make it real catchy.
2. Avoid the What You Are Approach. “I’m a social media consultant” or “I’m a marketing consultant” or “I’m an Internet Marketer” or “I’m a distributor with…”. You’ve heard them time and again. You’ve probably even done it yourself. The problem is your listener(s) may not understand what the title means or even worse they may fill in an incorrect definition.
3. Avoid the What You Do Approach. “I do small business accounting including sales tax and payroll” or “I provide business owners with mentoring and training in comprehensive strategies to improve bottom line results…” Tends to be boring and doesn’t help the listener(s) understand what they get as a result.
4. Say How You Solved a Problem or Served a Client. Reinforce your first 10 second sentence with a second sentence that shows how you solved a problem or overcame a particular issue or challenge. “I help mid-sized accounting firms plan big conferences on a small budget. I just recently lined up free live entertainment for a firm that hosted 500 people in town last week.”
5. Tell Them Why You Are Unique. What makes you stand out from the crowd? Maybe it’s a unique model or approach for better results, focus on a specific niche, a guarantee, or extras that others don’t provide. There are many ways to define your uniqueness that will help gain attention and make you memorable.
Make your introduction an attention getter. Start with the first 10 seconds. You can always build from there once it starts getting attention. Actually write it down and practice out loud several times until you can just say it naturally.
You only have one time to make a first impression.
What story, pitch, elevator speech have you prepared?
Start creating and perfecting yours today!
Share your comments below.
To your massive success!