How Are You Running Your Business?

Forward or Backwards?

Let me explain…

When I was building my technology business, I had the blessing to meet with many successful entrepreneurs and senior executives of some very large companies. I would look at how they were building their business, each of them had a market and industry research group that would analyse the market and determine the current needs of their customers, how to attract additional customers, and the trends for future products and offerings. Once these were determined, they would position themselves in front of those customers and deliver exactly what they were looking for and presto, they buy what they are offering. Now they did not always get this right, but it is the approach they were taking that is more important than their success.

So lets take a look at how most people approach a home business opportunity. They pick a home business opportunity to get involved with because they are so excited about the products or services they are offering. And then, without any market research, planning, or understanding of how to communicate about their message, they start running around trying to convince everyone that what they found is the greatest thing in the world. I know that word of mouth advertising and recommendations are awesome, but for some reason it does not work for most people when they get started in their business. The result is that most of the people give up, quit, and tell everyone that this type of business doesn’t work.

So why the difference in the approach to business?

Whether planning to build a part time residual income or a multi-million dollar business, why do most people believe that the methods used by so many successful ‘traditional’ businesses is not for them?

Why do they build their business backwards?

Want to have the best success in your home business opportunity. Take a page out of the marketing books of successful companies that have gone before you. Build your business forward!

Here is how you do it…

1. Find a hungry buying audience.

2. Source the products and services that this hungry buying audience is looking for.

3. Put the products and services in front of them.

Then just sit back and watch the sales come in. It is really that simple.

And guess what? You don’t even need to be a sales person to do it!

How does it get any better than that?

So…

How are you running your business?

If you have not had the success you are looking for so far and feel like you are running your business backwards…

What are you going to do today to start running your business the right way?

Share your comments below.

To your massive success!

Blessings,

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Filed under: Home & Small Business

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