If you have been in business for any length of time you most likely have been
asked the following question…
Who is your ideal prospect?
Whether you have heard it from a coach, mentor, or read it from a book or the latest
training course you just bought or webinar you atteneded, the core to any successful
business comes down to know the answer to this question.
Here is what comes up for most people.
1. Everyone, the product I sell is good for all people.
2. Ummmm… Women who want to loose some weight.
3. Someone who is in debt and wants to get out of it.
4. Anyone who wants to make an extra $500 a month while still doing what they are doing.
just to name a few.
Do they sound familiar to you?
Have you answered this question in this way before?
If so, not to worry. You are not alone out there.
But if you want to have a successful business and market your products
and services in a way that will attract the ideal prosepct in your life,
you will need to work a bit more at answering this critical question.
Here are three areas to focus on when attacking this question in your business.
1. What are the demographics of your prospect.
These are the typical statistics that you most people think of when starting
to seriously determine their ideal prospect. It is things like, their age,
gender, household income, marital status, etc. Grab a pen real quick and
write these things down about your ideal prospect.
2. What are the geographics of your prospect.
This is the information that relates to where your prospect is located.
Things in this category include, Country, State, Province, County, City,
Neighbourhood, Street, etc. It is the phsyical location of where your
prospect lives in the world. This information is particularly important
if the products and services that you sell have some restrictions in
certain countries or locations in the world. Again, grab your pen and
write these things down.
O.K. These are the typical things that people consider when thinking of their
ideal prosepect. Are you starting to paint a picture of who they might be?
Now onto the last piece of the puzzle. One that most people do not think about
and at the same time, most people do not teach about. Here it is…
3. What are the psychographics of your prospect.
This is the hardest part for most people to wrap there head around, but at
the same time, it is the most important part of the process in identifying
your ideal prospect. In this area you describe things like, what movies
do they watch, where do they shop, what foods to they eat, where to they
go when they eat out, what newspapers do they read, what online websites
do they visit, what kind of things do they search for on Google, and the list
goes on and one. Here you are digging into the details of how your ideal
prospect interacts with the world. Once you figure this out, then you will
know what to say to them when they show up. If you are speaking their language,
then they will know that you are the one that can help them with what they
are looking for. Grab your pen again and write down all of the psychographic
information that you can about your ideal prospect.
So there you have it. The foundation of what you need to identify your idea
prospect for your business.
But there is one more thing…
One Secret that I have found that comes from all of my clients that I have done
this exercise with. It is so simple that when you here it you will have a light
bulb go off in your head. It will allow you to effortlessly move into flow and
ahead with your business.
Want to know what it is?
Send an email to firstname.lastname@example.org
with the subject line: “Tell Me The SECRET Edward!” and I’ll send it right over to you.
You will be blow away at what it is.
Share your comments below.
To your massive success!
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