Is affiliate marketing part of your business?

It is a key to success of most of the top earners in the online world and a great piece to add to the mix. Just think about it… You can get paid for offering someones valuable products to your customers. They’re going to buy it from someone. Why not you?

But there are some pitfalls that you need to be aware of and try to avoid.

Here are the 5 most common ones that plague most people who fail at affiliate marketing:

1. Do not promote an affiliate product that you have no interest in.
This one is simple. If you don’t have an interest in a product or service, it is likely that your customers do not also. So adding this to your marketing program will result in no sales or income. Even worse, it could confuse some of your customers and have them not buy from you ever again.

2. Not researching the affiliate program first.
Pain and simple, do your due diligence and homework on a product or service before you start to promote it. Here are some must ask questions that you need to consider: Who created it? Who else is promoting it? What is their history of creating great products? What is their reputation in the market place? Will associating myself with this product or service enhance my customers lives when they purchase it from me?

3. Going with an affiliate with bad commission structures.
Make sure you look at the commission structures. Most affiliate programs offer between 20 – 40% commissions, with the average being 30%. Also, make sure you are clear on when you will get paid. Some are instant, others are within a couple of months based on their refund policy. Commission structure aside, always make sure that what you are offering to your customers will add value to them.

4. Not researching the product.
Do not promote a product unless you have done your research and purchased or reviewed them. Having reviewed a product that you believe in will allow you to make a stronger marketing campaign for it and hence get greater results in sales when you offer it to your customers.

5. Do not overtax yourself.
Do not spend all of your time in your business promoting other peoples products. This can be a great way to get started, but make sure that in your plan you start to move towards creating your own products and adding other services into the mix for your customers that will generate different income streams.

Avoiding these mistakes will all you to create a successful affiliate marketing income stream to your business. Make sure that your customer comes first and that you consider all things so that what you are offering adds value to them and your bottom line. The more that people trust you and the products you are promoting, the more likely they are to buy from you.

How have you used affiliate marketing in your business?

Share your comments below.

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